If you’ve been in the industry for more than a hot minute, you know one of the truest things about online marketing efforts is that it often takes the good stuff a while to percolate. So, something will come to market (Artificial Intelligence, for example), it will get loads of press, and the early adopters will try it while the rest of the folks pontificate their navels about it. Sometimes the reviews are good. Many times they’re just meh. But … [Read more...]
8 Solid Reasons Why Marketers Should Use Artificial Intelligence in their Social Efforts
If you’re an eCommerce marketer, chances are you either love social media… or HATE it with a passion. Those who despise it often have lots of Customer Service issues or overly restrictive brand rules. Or, you know, they’re just curmudgeons like me. Those who love it have often found the Holy Grail when it comes to using Social Media for Advertising and Profiling. So juicy! (And yes, even the most cantankerous can get behind Social ads.) Whatever … [Read more...]
3 Sure-Fire SEO Tactics for Increasing Your Voice Search Traffic
Figured out that Voice traffic converts better than your regular traffic? You’re not alone. Many companies are just now realizing the benefits of Voice traffic. Voice results are JUICY. So, how do you optimize your site for Voice Search traffic? First, OPTIMIZE your performance. Yes, it seems this is mentioned in every third article on this site, but it bears repeating—speed and performance MATTER, and in many cases, they MATTER MOST. … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
5+ Things Marketers Need To Know About Google Actions
Google Actions are like phone apps for your Google Assistant. Powered by artificial intelligence, Actions can be used on your phones, smart speakers, displays, watches, TVs, appliances, cars, and everywhere else you can access “Ok, Google.” They’re similar to Alexa Skills. In the past three years, several different names for actions and types of actions have popped up. Here are some of the most well-known: Content actions – gives users a richer … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
