One of the most common questions I get from Marketers besides “what are the positives and negatives of AI?” and “where should I start?” is “what are some things I can do with artificial intelligence in my company?” so here’s a quick list of just a few of the things you should consider:
Acquisition (New Customer)
Asset Compilation
Assortment Intelligence
Brand Safety and Suitability
Customer-Centric Search (CCS)
Email (Deliverability/Hygiene, Dynamic Content, Hyperpersonalization)
Dynamic Content
Dynamic Email Blasts and Triggers and Optimization
Escalation Programs
Fight Astroturfing
Image Analysis and Recognition
Internal Text Search Optimization
Intent Recognition
Lead/Customer Hierarchies (aka Propensity Ranking)
Lifecycle Planning — Acquisition, Retention, Growth, Advocacy
Lookback Windows (Dynamic)
Operational Tasks – Fraud Detection, Inventory Management, and a host of other operational tasks
Position-Based Attribution
Product Classification
Promotions (Dynamic)
NBPs (identifies next products most likely to purchase)
Product Classification
PTC (identifies best products for specific marketing efforts)
Retargeting (Dynamic Ad Creative)
Sentiment Analysis
Speed/Performance Optimization
Testing
Time Series Forecasting
Traffic Building
Translation
Usability Testing
Website Accessibility
Have something you’d like to add? Have a question you’d like to ask about AI? Tweet @amyafrica or write info@eightbyeight.com.
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
